design reverb

Here’s a good article on keeping your mind on what’s important in site design.

Clear content, simple navigation, and answers to customer questions have the biggest impact on business value. Advanced technology matters much less…

What’s the common theme in all these business-killing usability problems? They all involve simple usability principles that have been the same for ten years. None of them involve advanced “Web 2.0” technology; none would be fixed by implementing any of the fancy stuff that everybody’s talking about.

This means just because you can program the latest greatest in AJAX, Flash or whatever the new “great thing” is, doesn’t mean you should.

Read more about it at useit.com, Jakob Nielson’s home on the web regarding website usability.